Jihyun Shin is a PhD Candidate in the Department of History at the University of British Columbia. She works on the history of media, gender, and capitalism of South Korea in the twentieth century. Her doctoral dissertation, Money, Masculinity, and Media: Rationalizing the Pursuit of Money-Making in South Korea, 1961-1979, explores how popular mass media fostered a culture that rationalized, justified, and normalized the pursuit of money-making in South Korea during the Park Chung Hee era (1961-1979). Unlike more conventional portrayals of South Korean capitalism as a top-down, state-led development, her focus on popular media, such as radio and weekly magazines, shows how private media companies created and circulated notions of profit-seeking, capital accumulation, and competition as everyday practices. She argues that this new mass media culture transformed South Koreans into capital-seeking individuals and reinforced gender norms of men as family breadwinners.